Being the second-largest telecommunications company in United States, AT&T is a marketing giant. Bragging 130.4 million customers, in 2015 AT&T was ranked as 6th most valuable brand and has nearly 27.1% of market penetration. Having AT&T as a client gave me the opportunity to work within a strong established brand to create captivating in-store experiences.
When AT&T acquired DIRECTV in 2017, I was able to help energize the existing brand with an exciting entertainment focus. Concepting was focused on creating unique in-store customer experiences. Work included creating digital and print collateral, developing experience tables, window displays and more.
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