Art Direction / Branding

Gables Residential needed marketing materials for their newest property in Ruskin, Florida - Shadetree Apartments. Looking to convey luxury in a rich natural landscape, they first requested a one-of-a-kind brochure. I first started by looking for distinct paper samples to play up the natural, organic aesthetic.

I designed a bi-fold brochure to slide into a vertical matte sleeve. The sleeve was made out of a thick textured paper, and diecut with slits to reflect the shutters in the Shadetree logo. Inserts were designed to slip inside the brochure, giving additional information and serving as tiny individual art pieces.

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