Tanger is a growing brand of outlet stores located across the United States and Canada. With 44 retail center and counting, Tanger has extensive marketing needs and has looked to infinitee to meet those demands for over 20 years. At my time at infinitee, I was a major part of the yearly national campaign for Tanger. The well-established and recognizable Tanger Outlets brand needs to be maintained, while still bringing their customers quality brands and the latest trends.
Photoshoot planning begins nearly a year in advance, in order for their quarterly fashion magazines and marketing materials to hit stores right away. Tanger also looks to infinitee for a wealth of digital needs - from websites, apps, social media, email marketing, digital billboards and more. I was part of the core team dedicated to achieving this vision every year from start to finish.
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